AFLD Journal

I have always been very curious about the inner working of major brands. I think that’s why I am so fascinated and obsessed with fashion house documentaries like Dries, Dior, and The First Mondays at the Met. Opportunities to go behind the scenes to witness planning, how an industry really works, and seeing projects from conception to completion is a priceless hands on learning experience.

I would love to be able to share that with you all. Therefore, here’s an official welcome to our monthly AFLD Journal. This will be a space for us to give you more details about current projects, let you know how our month is going and what we’re currently working on! Its a chance for you to hear from me, Andrea, creative director, more intimately and our team & get to know the AFLD Creative team a little better.

This week, we’ll share our current projects, future plans and to do’s and how we focus on multidisciplinary balance and creative inspiration.

AFLD Creative Memphis Creative Agency shares AFLD Journal a closer look into our projects

What projects are you currently working on?

  • Well let’s just say we are juggling quite a bit right now. I’m preparing for the birth of my son while also tying up loose ends on a couple of projects before maternity leave. There are a couple of new projects and services kicking off so I have been making sure that I develop an effective work/life balance schedule. I also have to get our clients organized and on task so that we can jump right in with excitement and confidence after I return.

  • Right now, we’re currently working through brand strategy and a one page web design for a new client, Carlissa Shaw, who is an author, attorney and blogger. The goal of her project is to rebrand her as a personality and writer with a highly converting website that gets her booked for speaking engagements and press.

  • This month, we are also working on growth strategies for our client Viorato Services. Viorato Services is a general construction company and our goal is to maximize it’s online and social media presence to capture a new audience and potential client base. The research and work involves a lot of traditional and non traditional marketing, video, and content creation.

  • During my maternity leave, I’ll be taking it pretty easy but still working on developing more digital products. We have had quite a success with web templates thus far. Creating limited edition templates has been a perfect add on service for the agency. Clients are able to get a custom design experience while staying within a specific budget.

  • I am currently working on research for package design for apothecary that brings a natural yet elevated feel to holistic care and wellness targeting a specific clientele. This company has a passion for healing and purposeful care.

What are some of your to-do’s for the upcoming week?

  • To get approvals and feedback for logo design for Carlissa Shaw so that we can move forward into brand identity, mood board, and brand guide. We can also begin sketching out the wireframes for her site.

  • Strategy meeting with our client Viorato Services for a realtor marketing campaign as well as schedule video content creation days.

  • Finally, resubscribe back to Skillshare for continuing education and work on Spanish ( trying to retain clients in the Hispanic market)

  • I need to work on a designing a food blogger template to launch within the next two weeks. Consistency is very key!

  • One of the bigger items on my to do list this week is sitting down and planning out the content calendar that targets a specific niche , fashion creatives and entrepreneurs, we are aiming to begin working with. This involves a lot of brain space, coordination, organization and curation so I’m ready to sit down and tackle this get it done

How do you focus on multidisciplinary balance and creative inspiration?

  • Multidisciplinary balance is essential for me as a creative, it’s like oxygen to breathe. I get so inspired by other disciplines and industries that I can apply creatively or logistically to my agency. It could be the artistry of food recipe development, architectural planning and design, or fabric sourcing and pattern making in fashion design. Learning and applying techniques from other industries have always helped in some capacity.

  • To stay inspired, I have to make it a weekly practice in the form of an artist date inspired by the book The Artist’s Way by Julia Cameron. It has become my self care as a designer and creative. One day a week, I unplug, disconnect and take myself on a date to get intimate with myself creatively. Simple things like visiting a ethnic grocer for color inspiration, laying down by the river and capturing a photo of a bird or flower with a unique color palette, or a museum.


I hope you enjoyed getting a little closer into how I work and what I’m working on. Let me know if you like to hear more or have suggestions for us to be better engaged in this journal process.