Our Client Process : Brand Identity and Web Design

The past few months have been very exciting – signing on four new clients, leaving us with only a couple of remaining web design slots for 2018. Might we add, we launched in August. We are overwhelmed with appreciation. We are so grateful for the opportunity to serve our clients with excellence in branding and storytelling. We understand that getting ready to take the plunge and invest in new branding or a full website can feel intimidating and overwhelming. So we’re here to be forthcoming and transparent – so you will trust us and gain a better understanding to decide if it’s the right time for new branding or move forward with branding.


In this blog, we’re walking you through what exactly our process looks like when we work together. “The Deluxe Package” is our most popular package, and it includes the following:


  • Brand Mood Board

  • Primary logo, secondary logo, alternative mark, custom color palette, curated font selection and branded icons

  • 44 page Comprehensive Style Guide

Web Design

  • Entirely customized Squarespace or Wordpress website design

  • Web Design up to 6 pages and a blog

  • SEO implementation

  • Mobile optimization

3 Marketing Designs of Your Choice

  • Business cards

  • Letterhead

  • Newsletter Template

  • Postcard Design

  • HTML Custom Signature Block

  • Brochure

  • Social Media Header Designs

AFLD Creative Memphis Branding and Creative Agency shares client process for branding and web design

Additionally, we’ve recently added social media content creation as a service package, available by the month – specifically to our design clients. We recommend clients book two months of the Social Media Package – so we can create content while the website is being designed and build hype around a launch countdown, in addition to creating strategic content for a month after your new website launches. This allows us to ensure your new brand is carried out beautifully across all platforms, while increasing your engagement, with the following services included:

  • Stock Photo Curation

  • Content Creation

  • Post Scheduling (6 posts a week)

  • Custom Hashtag List

  • Daily Engagement Session

While every client’s business is special and unique, this process has been crafted to be inspiring, strategic, and efficient. You know we believe in launching when ready over perfection, as so many entrepreneurs hold themselves back from their true potential. We’re constantly working to improve our process to ensure every client launches quickly and beautifully.

Any questions? We’re here to help! Leave a comment below or email us here.

Ready to book our brand identity and web design services? You can do that right here.