How to Craft A Killer Contact Page
Did you know that the contact page on a website gets the most traffic and page views than any other section? It’s true, especially for creatives.
While many sites throw up a contact us page as a quick after thought, you should be dedicating a lot more time and care to your contact page because, for many brands, it’s the beginning of your relationship with potential customers. In addition, the contact page is one of the only places on your site that ultimately leads to conversion.
Today we’re providing some contact us page best practices and features that you must have to craft a killer contact page that converts.
FIrst, let’s start with the fundamentals, your contact page shows potential customers all the ways they can get in touch with you.There are simple and basic details that should be on your contact page. It is important to have your email address, phone number, and physical mailing address on the footer throughout all of your website pages, where possible. I know some small companies do not like to include a phone number for worry of influx of irrelevant calls. However, studies show that listing a phone builds trust.
Adding all of your social media accounts, your mailing address, phone and fax number, email address, and even your business hours specifically on your contact page will lead to high conversion. Some companies prefer using a contact form instead of listing their email address for spam prevention purposes.
Now let’s discuss some best practices…
Short and Simple: You don’t want to create too many obstacles and loopholes between the site visitors and the contact information they’re looking for. Keep your contact us page short, sweet, and to the point.
Give the People What They are Looking For: There are several options and ways to format a contact us page. Some companies use a contact form, others use a contact form along with FAQ to decrease some of the back and forth. However you choose to set up your contact page, make sure that it’s easy for the viewer to get in touch with you. If you use a contact form, only ask for the essentials pertaining to your brand. As a creative brand, we ask for name, email address, their message, budget, and project interest. We do this to save time and to be very well aware from the beginning of how we can better serve the potential client.
First Impressions are Everything Look Gorgeous: The contact page is the first step in the brand experience for your client. Make sure the first impression is a great one. When users visit your contact us page, they’re beginning a relationship with you. They want to know more about you, and your contact us page’s design and style will be part of their initial impression.
It’s okay to have a little personality: As I just mentioned, your brands first point of contact is literally your contact page. In business it is okay to illustrate your brands personality. In fact, your unique personality is what may differentiate you from competition and lead to landing the project. Think about how you want your copy to reflect your brand’s personality. If your brand is chill, you may want to go for a light and casual tone in your copy.