A medical aesthetic practice with a mission to provide high end skin and haircare services. 

CHALLENGE

Memphis Center of Aesthetic Medicine came to us in a time of growth. After being in business for a couple of years, they wanted a more concrete brand identity that would connect with their loyal customer base and guide them as they move forward in business. Our goal for this project was to create a consistent brand experience that accurately captured the heart of Memphis Center of Aesthetic Medicine. 

BRAND STRATEGY

LOGO DESIGN

WEBSITE DESIGN 

SOCIAL MEDIA GRAPHICS

RESULTS

Our work with Memphis Center of Aesthetic Medicine provided a brand blueprint that guides their messaging and visuals. With this clear strategy, we captured brand visuals, logo design for the packaging for the skincare collection and designed a new website that has given them a clear and compelling presence that serves their target audience. 

AFLD-Creative-Memphis-Center-for-Aesthet
memphis center for aesthetic medicine
how we did it

APPROACH TO STRATEGY

Including market research, an in-person consultation, and brand assessment; our team collaborated with the Dr. Sayyida Abdus-Salaam and her team to develop a comprehensive brand story positioning the practice as a clinic focused on the desire to merge beauty and medical aesthetics into one; delivering a meaningful and engaging experience that better communicates that practice's vision.  

LOOK + FEEL


Elevating a medical practice by applying luxury visual elements, Memphis Center of Aesthetic Medicine creates a new look and design. Clean and elegant, yet sleek and modern, the look and feel reflects a luxury centered approach that invites both imedical and lifestyle aesthetics.

 

The color palette of MCAM  reflects a modern, unexpected mood.  Often associated with feelings of creativity and warmth, a deep teal tone pronounces more high end feelings found in luxurious yet inviting brands. This teal “pop” makes the brand instantly recognizable.

LOGO

 

A direct result of the strategy and naming process, the Shawishi logo went from conception to creation. An excellent piece of modern typography - architectural in form. The unique “S” acts as a custom monogram and brand element throughout the packaging in the teal color. The arched text shapes thread throughout branding in elements like product packaging, brochures etc. while unique touches characterize each singular project.

PRODUCT PACKAGING

WEBSITE DESIGN


MEMPHISSKINDOCTOR.COM


A complete refresh of the website included a dynamic homepage animation, updated brand imagery, a responsive e-commerce, and showcase of team members.

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