Tiena Gwin of T I E N A has been a friend of ours for quite some time. Our founder, Andrea Fenise, worked in fashion design for 5 years and met TIENA during a fashion show. Tiena approached us to elevate her personal relationship further by having us a part of her rebranding. She wanted to develop, design, and brand a new online presence for a new direction she wanted to take T I E N A. She wanted her fashion line to reflect a high end womenswear brand targeted toward a very particular woman. We developed an elevated, feminine lifestyle-focused identity and website, supporting her new brand direction and target market: women, travelers, and lovers of timeless and classic pieces for everyday wear.
For her new brand, we wanted to immerse future buyers and followers of T I E N A into a modern and classic world of imagery that illustrated high quality pieces and evoke emotion. So we created a website with bold typography yet cohesive color palette that was consistent with the brand identity we developed.
We layered photography and letter forms to create unique brand imagery compelling their clients to move through the site directly too great inspiring content. We created a simplistic design that features the Meredith’s stories.
Along with designing a new e-commerce site, we also developed brand collaterals such as business cards and a seasonal look book that activated all of the brand elements such as typography, color palettes, and on brand imagery.